Get ahead of the curve and make a positive impact on business and society with a Master of Applied Marketing.
Designed for marketing professionals already working in the field, this degree blends cutting-edge research and practice, giving you an understanding of strategic marketing constructs and focus your learning in specialist areas.
In this degree you will build an extensive toolkit of techniques and frameworks necessary for a capable, responsible, and effective marketing leader. You will also build on the skills you have gained throughout your career, and learn how to implement new strategies in your current role and senior roles moving forward.
You also also have the opportunity to undertake a corporate project or take part in our global study program..
In the Master of Applied Marketing you will be taught by award-winning academics, together with industry experts, and study the latest theories and research influencing the industry, including topics on advertising, company strategy, social media marketing and value creation.
If you are currently working, the flexible study structure will allow you to remain in your role as you expand your formal education, and elective units allow various specialisations. Classes are available during the day and evening, and some units are also available online or in block mode.
In addition, all of the core units can be studied online.
"When you're presenting to senior leaders within an organisation, they want to know that the ideas that you're coming up with have been backed with that theoretical knowledge." - Benjamin Dalla Riva (Master of Marketing)
