About Bachelor of Advertising and Public Relations
If you're looking for a fast-paced and exciting career, a Bachelor of Advertising and Public Relations could be the perfect degree for you. Featuring skills-based learning, embedded internships with some of Australia's biggest agencies and individual tutoring, this program combines both artistic and managerial disciplines. The degree is highly regarded by communications professionals. And our graduates are eligible to join the Australian Marketing Institute (AMI), International Advertising Association (IAA) and the Public Relations Institute of Australia (PRIA). Available as a three-year full-time program, the Bachelor of Advertising and Public Relations covers the whole gamut of activities that fall within the two disciplines.
The program provides the essential building blocks for a successful career, with courses in Accounting for Business, Economics, Business Law, Media Planning, Consumer Behaviour, Advertising and Promotion and Professional Writing. Thanks to its strong practical component (and excellent industry networks) our graduates find work in a number of disparate industries and occupations. While many go on to work in advertising agencies and public relations firms, others pursue careers in market research, media planning, event management, recruitment, tourism, retailing and corporate communication.
Disciplines
School of Business
Sydney Campus
Entry Requirements
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly – your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
- HSC Performance Band Results with a Band 4 in English and a minimum average of Band 4s in HSC Category A Courses (or interstate equivalent). Applicants must be eligible for an ATAR or OP.
- Minimum International Baccalaureate (IB) score of 25.
Applicants with Higher Education Study
- Other university studies completed at undergraduate level or higher. Programs in Arts & Sciences and Business require a minimum of 2 successfully completed subjects. Programs in Education, Nursing, and Philosophy & Theology require a minimum of 4 successfully completed subjects; or
- Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University.
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
- Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).
Applicants to the School of Education require a completed AQF Diploma or higher in a relevant discipline.
Applicants with Work and Life Experience
Applicants with relevant work and life experience who left secondary education more than two years ago and have not undertaken VET or higher education study since then may seek admission on the basis of:
- Their experience. 'Experience' could include a combination of factors sufficient to demonstrate readiness for higher education such as Mature Age entry, relevant professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study. Evidence must be provided as to the type and duration or employment (minimum of two years) in a relevant industry. The Special Tertiary Admissions Test (STAT) may be required.
- STAT – Scores of 150 in the Multiple Choice and Written English sections are required.
- Higher School Certificate (HSC) (or equivalent) results if these have been completed within the last 5 years.
English Requirements
- Min PTE: 58
- Min IELTS: 6.5
- Min TOEFL: 84
Career
The following careers are open to graduates of this program:
- Copywriting
- Account management
- Media buying
- Creative direction
- Brand management
- Promotions and communications