Master of Marketing Management [37L]

Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.

The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more. You'll also develop an understanding of differences and commonalities between global and local marketing issues and how to resolve them by leveraging relevant marketing skills.

The role of marketing is to contribute to organisational sustainable performance and profitability, while providing meaningful value for consumers and for society at large. The Master of Marketing Management offered by the Tasmanian School of Business and Economics expands on key elements of marketing theory in the business to consumer context taught at an undergraduate level, as well as adding subjects such as Business to Business Marketing, Digital and Social media Marketing, Consumer Analytics, New Product and Service development and Brand Management. Graduates will be able to use the advanced-level marketing knowledge and skills to make socially responsible decisions to support a organizations' objectives and contribute to its business performance and reputation.

Learning and teaching in this program focus on key areas of marketing theory and practice. The program takes a structured, scaffolded approach over the 4 semesters of the curriculum (FTE), where knowledge, skills and graduate attributes are built over time through an integrated and complementary set of marketing units. The program is based around contemporary real-world marketing issues and placed-based learning approach to student centred education, where students take responsibility for their own learning. Blended learning, as the central teaching and learning philosophy, forms the basis of the learning experience, where the class whether online or face to face is a space for in-depth, theory-practice discussion with peers, academic staff and marketing professionals. The program is designed to develop students' knowledge and skills to apply marketing philosophy and theory to critically analyse, evaluate and develop creative solutions and strategies to complex marketing problems through authentic, problem-based learning.

Graduates will be qualified to become marketing executives with the capacity to reflect on experiences and interpret complex information and practices through research and inquiry. UTAS Master of Marketing Management graduates will earn an advanced marketing degree that prepares them for mid-level and senior-level marketing-related positions. Graduates will be equipped for work in areas such as: brand management, marketing management, marketing analytics and metrics, customer insights, marketing research, product and service development, sales management, digital marketing, customer relationship management and services marketing. Graduates can expect to gain employment in positions such as: Marketing Manager, Brand and/or Product Manager, Marketing Consultant, Research Analyst, Sales Executive, Social Media and Digital Marketing Specialist, Account Manager and Advertising Manager.

Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor's degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects, and meet English language requirements to be eligible for an offer.

English Language Requirements  

For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, evidence of an approved English language test completed within the last 2 years must be provided. See the English Language Requirements page for more information.

Course Specific Requirements

This course does not have any course specific requirements.

• All methods of meeting University of Tasmania English language requirements have a validity period of 2 years unless involving a country specific qualification as listed below.
• Each course offered by the University of Tasmania has a minimum English language requirement for entry as listed below. Applicants must also meet the academic entry requirements for each course.
• Applicants who qualify from a University of Tasmania program, and intend to gain professional registration to become a practitioner in Australia, may need to meet the relevant Professional Accrediting Agency's English language registration standard.
• In exceptional circumstances or cases not covered by the categories outlined below, multiple forms of evidence may be considered on a case by case basis by the Executive Director, Student Operations in consultation with the Director, Academic Quality and Standards.
• The University reserves the right to require that any applicant be required to undergo a test of English language.

Marketing is at the centre of what makes any business successful, so it's crucial for leaders in an organisation to know how and why it works. Our Master of Marketing program will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include: 

• Marketing Manager
• Brand and/or Product Manager
• Marketing Consultant
• Marketing Research Analyst
• Digital Sales Executive
• Social Media and Digital Marketing Specialist
• Account Manager
• Advertising Manager
• Consumer Insights Manager /Marketing and Digital Insights Analyst
• Communications Manager